Some key details from this campaign we think are worth sharing.
King of Shaves approached The Agenzy with one KPI – to get their UK challenger brand going viral on TikTok to engage the younger generation.
King of Shaves had struggles to capture a youth audience with a product traditionally used by older men.
Through a mix of street interview content, UGC, and memes, we made King of Shaves relevant on TikTok and got people excited by shaving.
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